Grow an Existing Association

Inevitably, even well-managed associations with established and strong operational foundations seek new opportunities to expand and innovate.

DEVELOPING A GROWTH MINDSET

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Associations often build new pathways to improve the organization’s offerings, maximize member benefits, and strike up new partnerships to guarantee the well-being and longevity of the association. 

Creating a campaign of outreach and innovation, particularly for organizations that have sustained their essential operations for years, can feel daunting… but not to us.

Grau & Associates works with established associations to a.) generate a strategy for their growth and revitalization and b.) implement the strategy in a cost- and time-effective way.

When an association partners with Grau & Associates to expand its operations and influence, we employ an energetic and multifaceted approach to leverage and catalyze as many dimensions of the organization as possible. Frequently this includes membership drives designed to increase membership, diversity, political influence, and revenue

We work simultaneously to develop new partnerships with public and private organizations that can serve as valuable allies in a political or industry-based context and connect associations to potential members and “affinity” contractors who further incentivize association membership. 

For certain associations, Grau & Associates also works to create and organize political action committees (PACs) in the interests of representing and advancing the policy aims of association membership.

Beyond this essential relationship building and organizational development, Grau & Associates can also initiate dialogue among association leaders to reevaluate the association’s mission and vision based on political changes, economic shifts, or industry circumstances.

Reassessing the members’ needs often leads to a renewed sense of organizational unity, clarity, and efficacy as new or updated approaches are employed. 

Many growth-oriented associations also want to locate or create new income streams. Moving beyond membership dues, Grau & Associates’ team regularly works with associations to generate additional non-dues revenue through grants, event attendance fees, association merchandise, continuing education offerings, sponsorships, affinity agreements, and more.

“Grau & Associates not only helpedestablish APPS, it has also been instrumental in growing the association.”

Greg Gbur
Association of Professional Pipeline Surveyors

“When Grau & Associates began workingwith our association its first order of business was evaluating our finances and immediately finding ways to strengthen our fiscal position.”

Steve Strnisha
Invest in the United States of America

“Grau & Associates expertly walked us(and continues to shepherd IoTEA) through (these) requirements, record keeping, and compliance. G&A is an invaluable resource.”

Greg Puschnigg
Internet of Things Energy Association

“We were so satisfied with G&A’s ability tohelp us (do so), Aaron is now a member of the LRC board! We highly recommend his services.”

Shad Henderson
Neighborhood Allies

Our Approach

Startup an Organization

Engage Your Membership

Grow an Existing Organization

“Grau & Associates not only helpedestablish APPS, it has also been instrumental in growing the association.”

Greg Gbur
Association of Professional Pipeline Surveyors

“When Grau & Associates began workingwith our association its first order of business was evaluating our finances and immediately finding ways to strengthen our fiscal position.”

Steve Strnisha
Invest in the United States of America

“Grau & Associates expertly walked us(and continues to shepherd IoTEA) through (these) requirements, record keeping, and compliance. G&A is an invaluable resource.”

Greg Puschnigg
Internet of Things Energy Association

“We were so satisfied with G&A’s ability tohelp us (do so), Aaron is now a member of the LRC board! We highly recommend his services.”

Shad Henderson
Neighborhood Allies

Our Process is Different

We are here for you every part of your association's journey. Learn more about our process.

Let’s Collaborate

We embrace each new opportunity to collaborate, prioritizing your association’s needs, values, aspirations, and vision. Contact us today to let us know how we can help.